thoughtful simplicity in formulation
• Whole-plant, natural and organic ingredients, chosen for their purity, quality and affinity with the skin. Gentle formulations designed to support healthy, balanced skin, including sensitive skin.
• Homegrown and locally sourced herbs and botanicals, harvested seasonally at their natural peak, then gently dried and prepared through traditional methods including herbal oil infusions and botanical powders. Only what is needed is taken, with gratitude and respect, honouring the plants and the delicate ecosystems they are part of.
• Working with plants in our surrounding environment creates a deeper connection between the land,
people, the maker and each formulation.
• Ingredients sourced from trusted and ethical suppliers both in New Zealand and globally, supporting mindful businesses and small growers who value quality, purity, sustainability and regenerative farming practices.
• Pure essential oils are used for their healing properties and delicate natural aromas, creating a sensory experience through our formulations and moments of everyday ritual. Added sparingly at low, skin-friendly percentages.
Essential oil-free options are available for those who need them or simply prefer them.
• Cruelty-free and never tested on animals. We believe our animal friends deserve kindness, care and compassion.
Commitment
Our Ingredient Promise
Be Wise products contain no synthetic ingredients, including synthetic preservatives and fragrances. No unnecessary extras. Just carefully chosen natural ingredients your skin will recognise.
A Note About Natural Parfum
When you see “natural parfum” listed in our ingredients, this refers to Naticide — a gentle, plant-based preservative made from natural essential oil components. It is used only in our water-based cream formulations containing hydrosols, where it helps keep them safe and stable.
Due to cosmetic labelling regulations, we are required to list its official ingredient name, “parfum”, rather than the trade name Naticide on our packaging. We use the term “natural parfum” to provide clarity and reflect our commitment to naturally derived ingredients.
Caring For Our Earth
I strive to reduce unnecessary waste wherever possible by choosing recyclable and
reusable amber glass jars, aluminum lids and tins.
Orders are carefully packed using Eco-friendly materials,
with many packaging supplies thoughtfully reused here at the studio.
Local customer are encouraged to return their glass jars for reuse, and refill options are available for selected products.
In addition, all soft paper goods (like the 100% recycled paper towels used in production) are composted
and then returned to our garden.
This is an ever-evolving journey, and I remain committed to continually finding better ways
to reduce my environmental footprint.
Slowing down and reconnecting with ourselves and with the earth
